Skip to main content

SMS Terms & Consent

Last updated: July 13, 2026

This is a plain-English first draft written by the founder, not a lawyer, and it has not yet been reviewed by one. Suzy AI has not yet formed a legal entity (a C-corp is planned before the company takes its first dollar of revenue).

Required SMS Program Disclosures

Suzy AI’s primary SMS channel is inbound-initiated: a guest opts in by sending the first text message to a property’s Suzy AI phone number, which is how guests already reach the front desk today. By texting or replying to a property’s Suzy AI number, you agree to receive text messages from that property regarding your stay.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All text messaging originator opt-in data and consent will not be shared with any third parties.

1. Program Description

Suzy AI powers automated SMS guest communication for independent motel and hotel properties. When a property uses Suzy AI, guests may receive and send text messages to the property's designated phone number. All messages are transactional and relate exclusively to the guest's current stay.

2. Types of Messages Guests Receive

Messages sent through Suzy AI are limited to:

  • Responses to questions about the property (check-in/check-out times, Wi-Fi, parking, amenities)
  • Confirmation of requests or escalation acknowledgments
  • Pre-arrival information such as check-in instructions (if enabled by the property)
  • Optional paid stay-upgrade offers tied to your own upcoming reservation (early check-in, a room upgrade, guaranteed late checkout), if enabled by the property
  • Safety-related escalation notifications where required
  • A single review request after you check out, identical for every guest regardless of how the stay went

Suzy AI does notsend third-party advertising, and never sells or shares your information for another company's marketing. Every message above is tied to your own reservation or your own stay. A discretionary promotional message unrelated to a current or upcoming stay (for example, a returning-guest discount) is sent only if you have separately and expressly opted in to promotional messages, and never otherwise.

3. Message Frequency

Message frequency varies. Suzy AI only responds when a guest initiates a conversation, when the property sends a pre-arrival notification, or with a single post-checkout review request. Guests are never sent discretionary marketing after checkout unless they have separately opted in (see Section 2), and your phone number and message content are purged within 24 hours of your checkout date, full stop, everywhere in our systems.

4. Consent Flow

Consent to receive automated SMS messages is obtained at the point of booking or check-in through the property's reservation system. By providing your phone number to a Suzy AI-powered property, you acknowledge and agree to receive automated SMS messages related to your stay.

Properties are required to display the following disclosure at the point of phone number collection:

“By providing your phone number, you consent to receive automated SMS messages about your stay from this property via Suzy AI. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help.”

A live example of this disclosure as displayed at a Suzy AI property, the guest check-in form and the front desk placard, is posted at suzyai.net/sms-consent.

5. How to Opt Out

You may opt out at any time by replying STOPto any message from the property's Suzy AI number. Your number will be immediately added to the opt-out list and you will receive no further automated messages.

Supported opt-out keywords: STOP, UNSUBSCRIBE, QUIT, CANCEL. All are handled identically - your number is blacklisted instantly with no further contact.

To re-subscribe after opting out, contact the property directly or reply START.

6. Help & Support

Reply HELP to any message for assistance, or contact Suzy AI directly at khaleal@suzyai.net.

7. Carrier Fees

Message and data rates may apply.The rate depends on your mobile carrier and plan. Suzy AI does not charge guests for SMS messages; any charge comes from your own carrier's messaging plan, not from Suzy AI.

8. Data Handling

Your phone number and message content are stored securely and used only to provide guest communication services for the property. All guest PII - including phone numbers and message content - is automatically purged within 24 hours of checkout. Your data is never sold or rented, and no mobile information, including SMS opt-in data, is shared with any third party for marketing or promotional purposes. It is shared only with the vendors that operate this service (for example, our SMS carrier and our AI provider). For full details, see our Privacy Policy.

9. Supported Carriers

Suzy AI messages are sent using Twilio's messaging infrastructure. A2P 10DLC registration, the US carrier requirement for business SMS, is in progress and has not yet been approved. Message delivery on U.S. carrier networks, including AT&T, Verizon, T-Mobile, and regional carriers, is not guaranteed until that registration clears.

10. Contact

For questions about these SMS terms, contact us at khaleal@suzyai.net.